Balancing CSR, Corporate Responsibility & Quality Assurance

What is CSR? Corporate social responsibility (CSR) plays a crucial role in shaping a sustainable and an inclusive future. At Great Eastern Takaful Berhad, we are committed to initiatives that make a meaningful impact on communities while upholding our Shariah-compliant principles. In this article, we will explore our CSR programme efforts through our key initiatives while ensuring corporate responsibility and maintaining a balance between affordability and quality.

GET-Green, GET-Pintar, and GET-Care: Driving Positive Change

As part of our commitment to CSR programmes, we have introduced three key initiatives – GET-Green, GET-Pintar, and GET-Care. Each of these initiatives focuses on essential aspects of social development and community well-being:

• GET-Green: This initiative focuses on environmental sustainability through recycle and upcycle campaigns, reducing plastic waste, and promoting eco-friendly activities. It aims to raise awareness about the importance of CSR in addressing climate change.
• GET-Pintar: Education is the foundation to a brighter future. Through this programme, we support underprivileged students by providing study supplies, mentorship programmes, and access to quality learning materials.
• GET-Care: Community well-being is at the heart of CSR efforts. This initiative includes support, aid for the underprivileged, and health awareness campaigns that emphasise the importance of regular medical check-ups.
  
  

Our Commitment to Corporate Responsibility

As a company that upholds Shariah-compliant principles, we recognise that corporate social responsibility initiatives are not just an obligation but also a trust. We ensure that every CSR programme we undertake delivers long-term benefits to community.

Our commitment extends beyond short-term impact. By collaborating with non-governmental organisations (NGOs), educational institutions, and healthcare providers, we can maximise the reach and effectiveness of our CSR initiatives, creating sustainable social development.

Striking the Balance: Affordability and Quality

One of the key challenges in implementing a CSR programme is balancing affordability and quality. We understand that corporate social responsibility initiatives require significant resource investment, but we also believe that the effectiveness of any programme depends on its purpose and execution quality.

To achieve this, we continuously refine our strategies to ensure that every CSR expenditure delivers maximum impact. For instance, in GET-Green, we ensure that sustainability efforts such as recycle and upcycle campaigns and plastic waste reduction programmes, are carried out consistently to create lasting environmental benefits. In GET-Pintar, we ensure that educational assistance goes beyond financial aid by establishing effective academic support systems. Similarly, in GET-Care, we do not only provide donations but also educate communities on the importance of long-term health management.

Conclusion

At Great Eastern Takaful Berhad, we believe in creating a positive and lasting impact through our CSR initiatives. By supporting GET-Green, GET-Pintar, and GET-Care while maintaining corporate responsibility and affordability, we strive to contribute to a better, more sustainable future for all.

Join us in our journey towards meaningful change. To learn more about our initiatives, visit our official website here.