About Great Eastern Takaful Berhad
Our history
Great Eastern Takaful Berhad (GETB) is a joint venture company between i Great Capital Holdings Sdn Bhd (i-Great), a subsidiary of Great Eastern Holdings Limited and Koperasi Angkatan Tentera (M) Berhad. Launched in 2010, Great Eastern Takaful is committed in providing comprehensive family takaful solutions which provide health and financial protection in its effort to narrow the protection gap amongst Malaysians, including the lower income segments (B40). Adopted the Takaful for all approach, its business operations are well supported by various distribution channels, corporate and bank partners in its quest to remain its position in the industry and to fulfil customers’ protection needs.
Beyond its business operations, Great Eastern Takaful has actively carried out various corporate social responsibility initiatives, focusing on education (GET-Pintar), community development (GETCare) and environmental Protection (GET-Green) to help the community enhance their quality of life.
The aspiration of Great Eastern Takaful to reach for great with fellow Malaysians was proven through various local and international awards and recognitions. Among the latest recognitions are the “Most Valuable Brand – Takaful Solutions” by The BrandLaureate BestBrands Awards, the “Best Takaful Solutions Provider” by Global Islamic Finance Awards (GIFA) and few Takaful Star Awards by the Malaysian Takaful Association in 2023. 2024 observed Great Eastern Takaful being named “The Best Employer” by the Kincentric Best Employers Award, awarded the “Best Takaful Solution Provider” by Global Islamic Finance Awards (GIFA), honoured with the “Initiative Award – Upcycling” by the ESGBusiness Awards and received several other awards from the HR Excellence Awards 2024. In 2025, Great Eastern Takaful once again being named The Best Takaful Operator by The BrandLaureate BestBrands Awards besides winning three prestigious awards at the HR Excellence Awards 2025 organised by Human Resources Online, including the coveted title of The Best HR Team (SME), along with Excellence in Championing Women Leaders and Excellence in Cross-Generational Workforce Engagement. In 2026, Great Eastern Takaful further strengthened its achievements with multiple wins at the Takaful Star Awards by the Malaysian Takaful Association and recognition at the Employee Experience Awards 2026 for its HR excellence initiatives.
The Government of Malaysia had also appointed Great Eastern Takaful as the administrator of mySalam, the national health protection scheme, under the supervision of Bank Negara Malaysia.
Great Eastern Cares
Under Great Eastern Cares, Great Eastern Takaful is committed to making a positive and meaningful impact within the communities we serve. Guided by our values and purpose, we strive to contribute responsibly through initiatives that promote well-being, compassion, and sustainable development in line with Shariah principles.
Our efforts are focused on two key pillars, Improving Quality of Lives and Improve Financial Literacy. Through these pillars, we aim to support individuals and families in building better futures while encouraging responsible and mindful practices.
In advancing Financial Literacy, we organise programmes that nurture good financial habits and awareness across different age groups. Our Jelajah Upcycling programme is a key initiative that combines financial literacy with environmental responsibility, encouraging participants to practise mindful consumption while embracing sustainability through upcycling activities.
In supporting the Improvement of Quality of Lives, we continue to extend assistance to communities in need through various initiatives. Our efforts include GREAT Ramadan, where we reach out to underserved communities during the blessed month, and GREAT Back to School, where we provide essential support to students from underprivileged backgrounds to help them prepare for the academic year.
Through Great Eastern Cares, Great Eastern Takaful remains dedicated to uplifting communities, fostering resilience, and creating positive, lasting impact in a way that is ethical, responsible, and beneficial to society.
