On April 13, close to 50 volunteers from Great Eastern Takaful Berhad carried out a CSR activity in Kampung Orang Asli Sg Gabong in Bentong, Pahang, home to a community of almost 400 people.
This is a follow through from the previous activity, where GETB volunteers teamed up with social enterprise Saora Industries to provide solar panels in 15 homes and installed two solar-powered water purification systems.
This time around, the volunteers installed another 5 solar panels, set up a reading corner with books for children and young adults and conducted an oral hygiene and clean hands programme for the little kids.
Some 80 children also each got a reading light kit to help them study and do their schoolwork after dark.
In addition, GETB distributed essential supplies to 20 families there and provided useful information on the Government’s mySalam insurance scheme specially tailored for those in the lower income group.
To ensure that the Orang Asli community truly benefits from the aid and attention being focused on them, GETB plans to continue caring and catering to the needs of the people in Sg Gabong over the medium-term, having started this project last year.
There are more activities planned for 2019, including a programme on women empowerment.
As part of Great Eastern Takaful Berhad’s (GETB) Corporate Social Responsibility (CSR) strategy to demonstrate long-term impact in the communities it operates in, the company recently embarked on an initiative that provided Orang Asli villages in Pahang with energy and clean water.
In collaboration with Saora Industries, the company rallied volunteers consisting of staff and their family members into Kampung Sungai Gabong and Kampung Kepong in Bentong, Pahang to install solar powered lights and water purification systems in the villages.
Approximately 60 Orang Asli have been living in these villages without adequate electricity and access to clean, filtered water. The collaboration between the two organisations provided the villagers with basic necessities for a safer and healthier life. To top it off, the company additionally held a donation drive of household items prior to the on-site activity, which included clothing as well as school supplies and other basic amenities.
The CSR initiative is just a starting point for GETB as it shifted its long-term strategic focus to align with global sustainability efforts and ensure that greater emphasis is placed on the environmental, social and economical aspect. The collaborative CSR campaign will run throughout the year with Saora Industries providing reports to GETB for impact-measuring.
As an added objective, GETB isn’t limiting themselves to providing energy and water to these villages. Plans to look into other Orang Asli villages in other parts of the country will also be considered in the future.
For photos of the CSR activity, please visit GETB’s Facebook page.